We evaluate all employees in the department and their roles

• experience
  
• what the employee likes/dislikes to do
• growth points
  

We analyze how many activities they do

• if the CRM has been implemented, we analyze it in the CRM
  
• if there is no СRM, we find out how they consider their effectiveness
• we identify activities that are not counted, but they need to be

counted in each sales cycle

We identify how these activities are tied to the result

• compare the first messages with replies
  
• analyze the process of interaction with the client after the response
• count conversions if statistics on touches were kept

We analyze reasons fulfilled/not fulfilled the plan

• We compare the average check, the number of touches, the
  

number of companies in the funnel, the promotion of deals by

cycle and analyze the cycle itself by stages